Fashion News: Yves Saint Laurent to Become Saint Laurent Paris

The new creative director of only three months, Hedi Slimane, decided to take a turn on the company and has plans in the near future to rebrand the historic french fashion house name from Yves Saint Laurent to Saint Laurent Paris. For Slimane this move is to recapture youth, freedom and modernity, just as the founder of the fashion house, Yves Saint Laurent did when he created Saint Laurent Rive Gauche in 1966.
Resources report the name is expected to be introuduced in a few months and should be in place by the Spring 2013 collection. The classic YSL logo will not be going anywhere as the company will use the logo despite the name change.

We have recently checked in this beautiful couture vintage Yves Saint Laurent handbag. This handbag features embelished rhinestones along with, a very mod feel to, squared handles. This makes a great handbag for the night out! You would be glad to own a peice of history with this YSL bag.

For additional information, please email dejavuroomvintage@gmail.com or call + 1 760-699-5365. You may also visit us in person at Deja Vu Vintage Finery 664 N. Palm Canyon Dr. Palm Springs, California. Please reference the description above, if calling or emailing.

4th of July SALE!! 50% Off Jewelry + More!!

Join us this Fourth of July for our HUGE SALE!!

The sale will include a $40.00 rack with Men’s & Women’s clothing.

50% off all Vintage Jewelry!!

As well as 20% off store wide! Marked off the original price.

(does not include for the $40 rack)

Don’t miss our amazing 4^th of July  SALE coming soon!!

Deja Vu Vintage Finery is kicking off this summer with a fabulous sale! Celebrate this special holiday in vintage style! We just recently checked in some great accessories to go with your hot outfits for this summer!

THE FINEST IN VINTAGE CLOTHING: WOMEN’S, MEN’S, ACCESSORIES & MORE!

WHERE: 664. N. PALM CANYON DR. PALM SPRINGS, CA 92264

WHEN: WEDNESDAY JULY 4^TH- SUNDAY JULY 8^TH 2012

WHAT TIME: 10 AM- 4PM

760-699-5365

http://www.dejavuroom.com/

http://www.dejavuroom.com/

Vintage Fashion: The Mini Skirt 1960's

The Miniskirt expressed powerful political and cultural attitudes of the 1960's.

Before the 1960s, young women had been expected to dress in the style of their mothers, which was usually loosely based on Parisian couture. Commercial fashion advertising often depicted mothers and daughters dressed in the same outfits. Wearing identical dresses. There weren't any clothes for young people to express their individuality at all.

By the 1960s, protests and demands for individual awareness of themselves and wanted to make a statement in many areas. Fashion in general evolved tremendously during this time. As the younger generation gained a voice, they created a space for a new and distinctive fashion that embodied their own political views- not their parents.

Women protesting for the "forever mini skirt"

The 1960s saw a dramatic increase in women attending universities and entering the workforce, especially with the advent of the "temp agency" which allowed greater flexibility in when and where a woman wanted to work.

British designer Mary Quant is credited with introducing the first miniskirt at her boutique "Bazaar" on King's Road in London. She was poised to spearhead a fashion revolution. With a finger on the pulse of everyday fashion of the street, she represented a distinctive breakaway in fashion. She began to sell clothes that reflected the ideas of the day's youth.

"Mary Quant Bazaar Ad" 

Outisde of the Bazaar Boutique in London

When she raised the hemline of her skirts in 1956 to several inches above the knee, the iconic miniskirt was born. Named after her favorite car, the Mini. The miniskirt was an instant success and epitomized the spirit of London in the mid 60's- free, energetic youthful, and unconventional. The miniskirt of the "Swinging 60s" lasted until the end of the decade. Throughout, fashion designers created some new and extreme variations in order to keep the excitement alive. For example, Paco Rabanne launched his plastic chain-mail miniskirt in 1966 and then the throw-away minidress. Despite this creativity, the mini eventually fell out of fashion when disillusionment about the Vietnam war became more widespread and the future looked less positive.

"Paco Rabanne Extravagant Miniskirt"

1960's Super Model-Twiggy 

"The Tremeloes"

" Stewardess in the Mini Skirt & Hot Pants"

"The Swinging 60's- The Mini Skirt in Fashion"